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Prima Protein Bars are "ancestral" snack bars focused on whole, real foods, featuring grass-fed collagen and whey, beef tallow for healthy fats, and natural sweeteners like raw honey, skipping artificial ingredients, refined sugars, and seed oils for a nutrient-dense, clean-label, on-the-go option, especially popular for low-carb, ketogenic, or paleo lifestyles, though their animal-based ingredients aren't vegan/vegetarian. They offer about 16g protein, support muscle health, and have a soft texture but firm up in the cold.
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Protein Source: Grass-fed bovine collagen & New Zealand whey.
Fats: 100% Grass-fed beef tallow for sustained energy.
Sweeteners: Organic raw honey, no artificial sweeteners or sugar alcohols.
Other Ingredients: Cacao nibs, coconut, prebiotic inulin for digestion.
"Clean" Label: Free from industrial seed oils, refined sugar, artificial flavors, GMOs, hormones, and antibiotics.